At the beginning of the year I shared my goal to take my photography to the next level this year. It started with investing in new equipment, i.e a full frame body (Nikon D750) and prime lens (85mm f1.8), and then using that equipment to shoot two pro-bono sessions with well-known local equestrian entities. I also took a survey on the blog of your opinions regarding portrait sessions/equestrian photography in general, and I thank all that participated- the feedback was incredibly helpful! The photos that follow are just a sample of my favorites this year.
And of course I am now partners with Lilybird Flowers!
Since kickstarting everything back in January, I have officially done more shoots in the last 3 months than I did in the entirety of last year. I used any profits from shoots to pay off my new equipment, and now that it is all covered all pennies earned will go into the #newponyfund.
For the first time since I started my photography side-business, I actually am at capacity for how much I can handle. That’s 5 sessions booked for the month of April, and though it feels a little harried between balancing the 9-5 job and time in the saddle, it’s still a pretty cool feeling. The next step feels like building a pipeline of bookings for the future- and this is something I’m less successful in, as most of my sessions are planned weeks out instead of months. Part of this is probably the financial culture of horse people as well as obvious worries about weather, pony soundness issues, and other concerns.
One of my other goals for growth is to incorporate portraits into my horse-shopping travels, which helps offset the costs of hotel/gas/etc. I also love meeting new people and experiencing the relationship they have with their horses. Every equestrian’s journey is slightly different, and every single one has a story to tell. Facebook has been helpful in spreading the word, as well as my connections (and I include blogland in that!) in various areas. My next possible trip may be to northern Virginia/Middleburg area, maybe even this weekend, and if I’m lucky I’ll squeeze in a shoot while I’m there!
Photographing Cambalda will forever be a highlight for me- Ping is the man!
One of the main struggles I have found with this business is the sheer amount of competition there is. While I feel like I am reasonably priced given the work involved, there are others out there who charge a fraction of my fees, or even work for free. Mostly these are younger photographers looking to build their portfolio or just make a little spending money, but I simply can’t, or won’t, attempt to enter a price war that will leave me not being able to cover even my gas. All I can hope is that my style and quality of work will be attractive above the mayhem, but it’s easily to enter into an oblivion of self doubt when faced with the daily barrage of local photography ads.
Still, I am more than excited about the sessions completed so far in 2017 and flipping ecstatic when I think of all the sessions to come. Sometimes I wonder if I am boring readers to death with my Friday photography posts, but I just love to share this other side of my equestrian passions. Thanks for being part of the journey, and if you have something you want to see please let me know!